During the 2025/2026 fiscal year, the company generated SEK 120 million in revenue with an operating margin (EBIT) of 4.5 percent. Currently, the company has 21 employees distributed across e-commerce warehousing, office, and retail store.
According to Bokusgruppen, the acquisition is being made to strengthen the business through growth in higher-margin categories, as well as to reach more geographical markets.
Pen Store is a well-managed company with a strong and established brand within its niche. It is a natural complement to our existing operations – we are strengthening our position in our high-margin other assortment and expanding into new target groups and geographical markets, says Patrik Övreby, CEO of Bokusgruppen.
SEK 36 Million
Pen Store will continue to operate as an independent company and retain its current brand. Jacob Bergström, who is the founder and former part-owner, will remain in the role of CEO.
It feels very good to have an owner who understands both e-commerce, physical retail and the importance of a strong brand. We can learn a lot from each other. With Bokusgruppen, we have every opportunity to increase the growth rate of Pen Store, comments Jacob Bergström.
The initial purchase price amounts to SEK 36 million on a cash and debt-free basis. The agreement also includes a possible performance-based additional purchase price. Bokusgruppen is financing the transaction within the framework of existing financing solutions.
The acquisition is part of Bokusgruppen's stated strategy to grow through acquisitions, where since 2024 it has also acquired eight franchise stores and BTJ Sverige AB.
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