During the period of April 1st to June 30th, 2026, BHG’s net turnover increased by 10.2 percent, reaching just over 3 billion Swedish krona. Organic growth landed at 9.6 percent. The gross margin decreased marginally to 24.9 percent, compared to 25.1 percent during the corresponding period of the previous year. The adjusted EBIT level improved to 134.3 million Swedish krona.
Growth but Margin Pressure
According to CEO Gustaf Öhrn, the quarter’s growth was particularly driven by the garden category, including robotic lawnmowers and garden machinery, as well as the furniture and home decor categories. However, the increased sales of garden machinery resulted in an unfavorable mix effect on the product margin, especially within the Home Improvement business area.
After a first quarter where we were pleased with profitability but not fully with growth, the picture in the second quarter is the reverse, comments Gustaf Öhrn on the development. He continues:
We have returned to strong growth, but are not entirely satisfied with profitability.
Strategic Acquisitions
During the second quarter, BHG has implemented initiatives to strengthen both its customer offering and its internal efficiency. In June, the Group announced that an agreement had been entered into to acquire the Swedish outdoor furniture brand Hillerstorp, with the aim of consolidating its position within the core outdoor furniture category and broadening the portfolio of own brands.
Prior to that, in May, the company communicated a new partnership with the Swedish AI company Algorithma. The collaboration aims to accelerate the implementation of AI agents for, among other things, customer service on BHG’s platforms.
During the second quarter, we delivered strong and accelerating organic growth, improved profitability and took important steps within our strategic initiatives, including the acquisition of Hillerstorp and continued development of AI solutions that strengthen both the customer experience and efficiency in the business, summarizes Gustaf Öhrn. He concludes:
With a clear direction, stronger position and concrete initiatives, we continue to build a more profitable, efficient and differentiated BHG.