As the 2025 annual report is now public, the results of the e-commerce retailer's restructuring are becoming clear. Turnover landed at SEK 269.8 million, a decrease of 8 percent compared to SEK 294.3 million the previous year.
At the same time, the figures show that the cost structure has shrunk. Operating loss improved to SEK -60.4 million, up from SEK -126.1 million in 2024.
The savings are clearly visible in the workforce, where the average number of employees in the group decreased from 46 to 30 during the year. This resulted in personnel costs falling from SEK 36.5 million to SEK 25.8 million.
Remaining Debts and Capital Injection
In the last months of the previous year, CEO Darko Draskovic Ydremark announced that the company had turned the tide and begun to show black figures on a monthly basis. However, the full year 2025 results in a loss at the bottom line of SEK -63.2 million.
To manage the financial situation, Babyshop carried out a new share issue in November 2025, which replenished the cash reserves with SEK 64.9 million.
We can also see that the corporate reconstruction ended in December 2024. However, despite this, the annual report shows that Babyshop still had a remaining reconstruction debt of SEK 32.3 million at the end of 2025, a debt which has however been amortized down from a previous SEK 45.8 million.
Where the Deliveries Go
In the annual accounts, we can see where the e-commerce retailer's customers are located. Sweden constitutes the company's largest market and accounted for SEK 128.9 million of turnover last year. This is followed by Norway with SEK 56.9 million, closely followed by South Korea, which generated SEK 33.2 million in sales.
The group also includes other well-known brands. The organizational chart shows the subsidiaries Granic AB, previously known as Lekmer AB, and Utteristic AB, which was formerly Babyshop Sthlm Logistics AB.
Bankruptcy and Historical Claims from Partners
After 2025 ended, further events have affected the group. During 2026, according to the annual accounts, the subsidiary Babyshop Store Sthlm AB was placed in bankruptcy:
No material events have occurred after the end of the financial year that significantly affect the assessment of the group and parent company's financial position, other than that the subsidiary Babyshop Store Sthlm AB has been placed in bankruptcy during 2026, the company writes.
According to information from Market, this concerns the company now known as BS Customer Services Jönköping, which previously operated the e-commerce retailer's flagship store in Stockholm. After the store closed in the summer of 2024, the subsidiary transitioned to handling parts of Babyshop's customer service.
The parent company's shares are therefore written down to zero during the 2026 financial year.
The company has had limited operational activity for several years and the bankruptcy is not expected to affect the group's continued operations.
According to Market's article, however, the bankruptcy meant that around 15 employees lost their jobs. Babyshop CEO Darko Draskovic Ydremark told the site that the bankruptcy was a self-application and part of a restructuring effort to adapt the organization, and that the core business is not affected.
The debt registry also sheds light on the company's previous payment difficulties.
In addition to a remark for the 2024 annual accounts that payment of taxes and fees was not handled correctly, there is a history of unpaid invoices to partners. Historical cases with the Swedish Enforcement Administration regarding individual claims total SEK 4.6 million. Among the creditors who have previously turned to the authority for payment are e-commerce and logistics actors such as Bring, Postnord, Klarna and Tradera.