On April 27, Hanna von Oelreich will assume her new position. She most recently comes from the role of Chief Marketing Officer at Noos (formerly Rocket Revenue), and has over ten years of experience in digital communication and data-driven customer acquisition. According to NK, the recruitment is part of the company's strategy to drive and develop traffic to both the physical department stores and the company's digital channels.
We are very pleased to welcome Hanna to NK. She strengthens one of our most important areas of focus and will contribute to creating a vibrant marketplace with relevant traffic, every day, says Hannes Hasselrot, CEO of NK.
Hanna von Oelreich comments on her new assignment:
NK is one of Sweden's strongest brands with a unique position. Being involved in driving the development of traffic and customer acquisition with a clear business and data-driven strategy feels very inspiring and strategically important.
More Key Recruitments During the Spring
The new appointment follows closely on the heels of the recruitment of David Wolgers, who stepped into the role of Sales Manager for e-commerce on March 23. Wolgers was most recently recruited from Kronans Apotek with the task of integrating the online business as a natural part of the department store's overall offering.
His experience in digital sales and transformation is central to taking the next step in how we create continued value for NK, our entrepreneurs and not least our customers, said Hannes Hasselrot in connection with the recruitment of David Wolgers.
Nordiska Kompaniet is owned by the listed group Hufvudstaden. In 2024, the department stores in Stockholm and Gothenburg had a total turnover of SEK 2.9 billion and approximately nine million visitors.