The plan is to attract a variety of customer groups to the new city location. Whether it's people with an established interest in literature or those simply passing by, the store should function as a meeting point where the assortment is accessible to all ages.
We want to create something more than a store – we want to create a destination. This is our biggest investment ever in physical retail, and the location gives us a unique opportunity to reach both new and existing customers: those interested in literature, families with children, young readers and everyone who doesn't yet know they are looking for their next book," says Ola Toresten, CEO of Adlibris.
From Screen to Paper
The renovation of the premises will begin in the autumn, and the doors are expected to open to the public in 2027.
The spaces will be adapted to accommodate events such as author talks, releases and book signings. Since the company started its e-commerce business in 1997, the market has changed, and today there is an increased demand for the physical format. This is especially true among younger consumers, where trends on social media have caused English-language books to sell in higher volumes.
It's the same logic as when Adlibris was founded: understand where customers are going, their needs and how we can be as accessible as possible. We clearly see that interest in books is increasing at all ages – not least among young people, where English-language literature and phenomena like BookTok are driving a whole generation into reading. Our customers have also made it clear that they want to meet us in the physical channel," says Ola Toresten.