Alina Service AB, which operates the e-commerce platform Alina.se and four physical stores with associated service workshops in Uppsala, Enköping, Norrköping and Östersund, has now published its annual report for the broken financial year running from May 1, 2025 to April 30, 2026. The financial statements, which were finalized at the end of October, show clear growth for the company.
Net sales amounted to SEK 63.8 million, representing an increase of 26 percent compared to the previous financial year when sales reached SEK 50.3 million. The year before that, 2023/2024, the business generated SEK 46.3 million in sales.
Driven by Technology Shift and E-commerce
There is also a clear improvement on the bottom line. Operating profit increased to just under SEK 1 million, compared to SEK 157,000 the previous year. Net profit amounted to SEK 613,000. During the financial year, the workforce also expanded from 35 to 38 employees.
In the management report, the company's management highlights a specific technology shift in the autumn of 2025 as a major contributing factor to increased sales.
The year ended with record sales and gross profit. This is explained by increased demand in the autumn due to Windows' decision to stop supporting Windows 10.
The phasing out of the older operating system has created a need for both consumers and businesses to either upgrade existing hardware or invest in new computers. In addition, management points out that the digital business and circular offering have taken a larger place in the business model.
Combined with sharply increasing online sales and significant efforts in service and used sales, we see these as success factors for the coming years.
Growing in a Pressured Component Market
Alina's success with service and used products is taking place during a period when the traditional computer and component trade has faced major challenges in the supply chain. The global expansion of data centers for artificial intelligence has tied up a large portion of the world's memory circuits, which has driven up prices and created component shortages in the consumer market.
This is an issue that industry colleague Inet's CEO Erik Wickman recently highlighted in connection with the electronics trade being forced to navigate a tough market with rising hardware prices. By combining e-commerce with local workshops that can repair, upgrade and sell refurbished equipment, Alina has been able to meet the demand from price-conscious customers.
Former Employees Behind the Restart
The current company Alina Service AB is based on a history dating back to 1997, when the predecessor Alina Systems AB was founded in Uppsala. The original company generated sales of close to SEK 100 million at its peak, but suffered from profitability problems as competition in consumer electronics intensified.
In the autumn of 2016, it became clear that a company reconstruction would be carried out to save the computer retailer from bankruptcy. However, the reconstruction was not enough and in 2017 the old company was declared bankrupt. Shortly thereafter, the assets, stores and brand were acquired by a group of former employees who restarted the business under the current company name Alina Service AB, with a clearer focus on the combination of e-commerce and technical service.