It was in January that Ehandel.se reported that Flowlife joined forces with British giant John Lewis. Since then, the Swedish recovery tech company has also secured placement with chains such as Boots and Currys.
Now, the company is taking the next step in Great Britain and moving into the luxury department store Harrods in London. Between November 12th and January 4th, Flowlife will have a dedicated recovery and longevity area on the fifth floor, located between the tech and beauty departments.
Revenue Increases by 82 Percent
Ten months after launching in the country, Great Britain is already the company's third largest D2C market globally, and the fastest growing. A clear driver of British sales is red light therapy, which accounts for 70 percent of revenue in the market.
The international expansion is also reflected in the company's overall figures. During the period January to September, Flowlife's total revenue increased by 82 percent to 75.9 million Swedish krona, up from 41.7 million Swedish krona during the same period last year.
When Lucas Wasniewski visited the stage at Ehandel.se's Stora Ehandelsdagen (The Big E-commerce Day) last week, he explained the strategy behind expanding abroad:
We actually look at one thing primarily and that is the margin after product cost, delivery cost and marketing. If we can both make money and have good efficiency when we are there, then we invest extra, said Lucas Wasniewski from the stage.
Signs British Tennis Star
And that is exactly what the company is now doing in Great Britain. At the same time as the Harrods establishment is presented, the company is initiating its largest global ambassadorship to date with 24-year-old British tennis star Jack Draper. He is a former British number one, has been ranked in the top four in the world and reached the semi-finals at Wimbledon.
The collaboration with Jack is based on who he is as a person, not his ranking. He is genuine, down-to-earth and honest about the side of sports that isn't always visible. That perspective is exactly what Flowlife stands for. Recovery is not just the break between performances, but part of the work that makes the next performance possible, says Lucas Wasniewski.
Jack Draper will now be the face of the brand globally in connection with the start of Christmas shopping in London. The British tennis player explains the background to the collaboration:
Flowlife felt like a very natural partner for me. I have been using the products for a while and noticed the benefits, especially during a period when recovery had become increasingly important to me. Through injuries and setbacks, you realize how important it is to take care of both the body and the mind.