30 × 30 × 30: Sweden's strongest young e-commerce entrepreneurs 2026

Swedish e-commerce is being rejuvenated at a rapid pace. As Ehandel.se now publishes the 2026 edition of 30 × 30 × 30 – the list of 30 entrepreneurs who will be 30 years old or younger during the year and who run e-commerce companies with at least 30 million SEK in turnover – the picture emerges of a generation that not only challenges the traditional giants, but in many cases runs right past them.

Here you will find everything from D2C brands in fashion, beauty and health to niche e-retailers in equestrian sports, bicycles, saunas and off-road vehicles. They all have in common that they grew up with e-commerce as a matter of course. For this entrepreneurial generation, organic reach, social commerce and genuine community engagement are not just marketing channels – they are the very foundation of the business model.

Equally impressive is the financial maturity. Despite a challenging macroeconomic climate that has squeezed margins across the retail sector, the majority of companies on the list demonstrate strikingly good profitability. Furthermore, success is creeping ever lower in age: this year's list includes founders born as late as 2006 who already generate tens of millions of SEK in turnover.

You can find the complete list below, or download it as a PDF via the link:

Full list: 30 profiles building the future of e-commerce (pdf)

30 x 30 x 30

* The turnover for Korean Beauty Group covers 18 months

Method and selection for the list

The mapping 30 × 30 × 30 aims to highlight the most prominent young entrepreneurs in Swedish e-commerce. To qualify for the 2026 edition, the person must be born in 1996 or later and therefore be no more than 30 years old during the current year. The profile must have founded or own/be the main owner of one or more e-commerce companies that show an annual turnover of at least 30 million SEK.

Turnover figures are ranked based on the latest established and publicly available annual report according to Creditsafe and Alla Bolag. Several of the companies are run by founding teams; in those cases, each founder is reported separately, with the company's joint turnover. If a person has founded or is the owner of several companies, the turnover for these has been summed, and the company with the highest turnover is stated in the list.