This spring, it became clear that the Swedish outdoor company Revolutionrace is taking its physical store concept beyond national borders and opening its first foreign store. Now, the parent company RVRC Holding announces that the premiere date is set for October 31, 2026.
The establishment will take place in the Westfield Centro shopping destination in Oberhausen, located in the state of North Rhine-Westphalia, where the brand already has a broad customer base among German consumers.
We are very pleased to open our first store in Germany, which is our largest market. Following our store establishments in Sweden, this is a natural next step. It allows us to strengthen our presence among existing customers in the region while also reaching new customers through one of Germany's largest shopping centers. This is an important milestone for Revolutionrace, says CEO Paul Fischbein in a press release.
Physical Testing in an Omnichannel Environment
Previously, the e-commerce company has rolled out physical stores on home ground, including on Kungsgatan in Stockholm and in Borås.
The purpose of the investment in Oberhausen is to meet customers in a physical omnichannel environment where visitors can touch, feel and try on fit and sizes on site.