The marketplace Too Good To Go, which has built its business on brokering unsold food from restaurants and grocery stores, is now broadening its range. The platform is opening up for retailers and e-commerce businesses to sell surplus goods within five new product categories: beauty, flowers, dietary supplements, pet care, and home products such as cleaning, laundry, and interior design products.
Previously, Ehandel.se reported on how Too Good To Go grew as one of the winners of inflation as households sought goods at reduced prices. With this new step, the platform is directly targeting retail and e-commerce outside the grocery sector.
Our partners are increasingly turning to us with challenges regarding surplus that goes beyond food and asking if we can help. Surplus exists on every store shelf. We see a clear opportunity to apply our knowledge more broadly and help them capture the value in more parts of their business, says Mette Lykke, Global CEO of Too Good To Go.
Nordicfeel and Interflora join in Sweden
Within e-commerce and specialist retail, surplus stocks often arise in connection with range changes, outgoing packaging, seasonal shifts, or forecasts that have not come to fruition. This leads to fully functional products risking being left in stock or discarded.
In Sweden, several players have already connected to the expanded service. Among these are beauty e-retailer Nordicfeel, which earlier this year acquired competitor Bangerhead, as well as flower delivery service Interflora and stores within Coop and Ica.
Too Good To Go started with food because we saw how unreasonable it was that something so valuable could end up in the trash. Ten years later, it is clear that the same principle applies beyond food. Our vision is a world without waste, and by expanding the marketplace, we can act on that vision across more of the products people use every day, says Sofia Edholm, Country Manager for Too Good To Go in Sweden.
Tested with global brands
Too Good To Go currently has around 150 million registered users and 200,000 connected businesses in 20 markets. Internationally, the new model is now being tested with brands and chains such as Nivea, Neutrogena, Dove, Oral-B and the sports chain Decathlon.