The venture is driven by the company The Wild Ventures, which, in addition to the new platform Miracly, also stands behind the e-commerce business Wild Palace. The company was founded by Björn Bergström, who has a background in the e-commerce industry where he has been, among other things, Head of Expansion at the fashion giant NA-KD during the company's European growth journey.
Now, The Wild Ventures is launching Miracly, a system for so-called GEO (Generative Engine Optimization) and AI-based marketing. In connection with the launch, the company is raising 20 million Swedish krona in a pre-seed round led by Beenext Ventures and Lotus.
The Search Landscape is Being Redrawn
The launch takes place at a time when the conditions for digital customer acquisition are changing fundamentally. As recently as today, Ehandel.se published a mapping of e-commerce companies' visibility in Google's AI responses, which shows how generative responses are taking over an increasing share of traffic from traditional search results.
Miracly maps how language models such as ChatGPT, Claude and Gemini mention brands. Based on the analysis, the platform provides access to tools and agentic workflows that should help companies directly influence and improve their visibility in AI responses.
Companies around the world are noticing that organic traffic from Google is decreasing, while performance marketing is becoming increasingly expensive. We started with GEO analysis and content, but based on demand and the opportunities we see in the market, we are quickly becoming a complete AI platform for marketing, says founder Björn Bergström.
Developed from Own Needs
The idea for the platform grew out of the team's own challenges in running e-commerce and consumer brands in the new media landscape. According to Björn Bergström, there was a lack of tools that actually carried out the work instead of just pointing out the problems.
As brand owners ourselves, we are constantly approached by agencies who want hundreds of thousands of krona for SEO and GEO audits. At best, they come up with some recommendations, but then we still have to fix everything ourselves. We thought this couldn't be the best way, so we built the platform we needed instead.
Among the early customers using the platform are companies such as Dreams, Andy Okay, Pixi Beauty, Acclime and Duellix.