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The Mountain Studio increases turnover to SEK 97 million and raises new capital

Marcel Hirscher, co-founder
Received World Championship assignment.

The clothing brand The Mountain Studio, founded by the profiles behind Peak Performance and alpine star Marcel Hirscher, continues to grow and is approaching SEK 100 million in turnover. At the same time, the company is investing in the American market and raising SEK 16.6 million in a new issue.

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The Mountain Studio Sweden AB, operated by the founders of Peak Performance, Stefan Engström and Peter Blom, has presented its latest figures. The company has changed its financial year to a staggered one (May 1st to April 30th) to better reflect the seasons, meaning that the current period covers 16 months.

Net sales amounted to SEK 97.3 million, compared to SEK 56.6 million the previous year. Converted to a comparable monthly basis, this corresponds to a growth of approximately 29 percent. The development is driven by both its own e-commerce platform and the retail channel, with support from markets such as Sweden, Austria, Switzerland and Italy. Last year, Ehandel.se reported that the brand exceeded SEK 50 million in turnover and opened a duty-free warehouse after a loss.

Loss and New Issue

Operating profit amounted to SEK -4.6 million, an improvement from last year's SEK -5.6 million. However, profit after financial items stopped at SEK -6.6 million, compared to SEK -5.9 million last year. To strengthen cash flow, a stock clearance was carried out during the period, resulting in a write-down of approximately SEK 1 million.

To finance continued growth, the company has raised SEK 16.6 million in new capital through a new issue. Equity now amounts to SEK 38.1 million and the equity ratio is 54.8 percent.

USA Expansion and World Championship Assignment

In addition to the launch of a complete spring and summer collection for women and the operation of temporary pop-up stores, the company is now taking its next geographical step. A subsidiary was formed in the USA during the autumn. The purpose is to streamline the management of logistics and customs, and build a foundation for North American expansion.

It has also been confirmed that the brand has been appointed official supplier of functional clothing for the Alpine World Championships in Crans-Montana 2027.

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Editorial Staff
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