In August, Ehandel.se reported on Cellbes’ strong growth, with revenue increasing by ten percent to 583.7 million Swedish krona and operating profit landing at 46.2 million Swedish krona. It was also revealed at that time that the e-commerce company had moved its returns handling from Estonia to Borås.
Now, the company’s annual report for 2025 has been registered with the Swedish Companies Registration Office and reveals further successes, but also considerable concern about the industry’s development.
On the bottom line, the company turns to a net profit of 9.4 million Swedish krona. This compares to a loss of 9.1 million Swedish krona the previous year. The strong development has also enabled Cellbes to issue a group contribution of 29.8 million Swedish krona to its parent company, Consortio CS Holding AB.
The company’s solvency has also been strengthened and increased from 26 to 33 percent.
Global Offensive
Cellbes is not content with the Nordic market, however. The company already has successful collaborations with platforms such as Zalando and About You, where the German market in particular has dominated.
During the year, the e-commerce company shifted into next gear and launched its own domain, Cellbes.com. The goal of the new website is to reach eight additional European markets in a broad international offensive.
Warns of Temu and Shein
Despite the positive financial figures and expansion plans, there are dark clouds on the e-commerce horizon. In the administration report, the company directs sharp criticism at the Asian low-price giants and identifies them as one of the greatest threats ahead.
Competition from major Chinese e-commerce players such as Temu and Shein is a challenge for the entire industry, as they are disrupting competition on equal terms.
The aggressive pricing and lack of equivalent regulations from companies outside the EU continue to frustrate many Swedish e-commerce companies, and Cellbes now joins the growing ranks of critics.
Profile Leaves the Board
In connection with the approval of the annual report, it also appears that changes have occurred in the boardroom. Board member Lovisa Öhnell has chosen to leave the board of Cellbes AB after several years in her position.
Paul Källenius remains chairman of the board, along with members Amelie Söderberg, Benny Guttman, Tony Olofsson and Fredrik Persson. The company’s CEO is Charlotte Nordén.