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Asos hit by cyberattack – hackers hijacked app's push notifications

The stock plummeted after the brazen intrusion.

The British online fashion giant Asos has been subjected to a prominent cyber intrusion. The perpetrators hijacked the company's official mobile app and sent a threatening ransom message to millions of customers' phones.

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It is a quite remarkable security breach that is now shaking the British e-commerce giant Asos. Hackers have managed to gain access to the company's systems and hijacked the official mobile app, as reported by BBC News. The attackers used the app's push notification system to send out a ransom message, resulting in millions of customers receiving the threat directly on their screens.

The message was actually addressed to Asos' data protection officer and IT department. The text of the notification stated that the perpetrators had compromised the company's environment at data storage company Snowflake. The threat was clear: if the company did not make contact via an attached link to the Telegram chat app, the stolen information would be leaked.

Concern for Massive Data Leak

The fact that the intrusion is linked to Snowflake raises great concern, as the platform has previously been at the center of massive data leaks at both ticket giant Ticketmaster and Spanish bank Santander. Digital security continues to be a burning issue, something that becomes increasingly clear when Ehandel.se examines how fraud and digital threats create insecurity in the industry.

Security Expert Warns

The incident is causing strong reactions from industry experts regarding the attackers' approach. Charlotte Wilson, a security expert at cybersecurity company Check Point, emphasizes the seriousness of the situation.

If this is confirmed, it is a deeply serious attack because the hackers have done something particularly clever: they have turned Asos' own app into their ransom letter. Millions of people trust notifications from apps on their phones because they are expected to come directly from the company, says Charlotte Wilson.

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Editorial Staff
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