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Spelexperten’s million-dollar profit – sells for over 120 million Swedish kronor

Mattias Gladh, Deputy CEO
Loss for the toy site.

The Gävle-based e-commerce retailer behind one of the country's more well-known e-commerce companies for games continues to grow and show profit. At the same time, a more nuanced picture of the group emerges. The subsidiary is struggling with a sales decline after last year's board change, and the auditor raises a remark regarding tax management. Now, management's sights are set on optimizing the flows.

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Spelexperten Sultana AB, which operates the e-commerce store Spelexperten.com and its subsidiary Leksakscity.se, has closed the books for the 2025/2026 fiscal year.

The figures show a turnover of 122.9 million Swedish kronor, an increase of approximately one percent. Operating profit grew by five percent to 6.4 million Swedish kronor.

A closer look at sales by geographic market reveals that Sweden accounts for the largest share with 106.3 million Swedish kronor in merchandise sales, an increase of about one percent. In the rest of the Nordic countries, the company sold 16.1 million Swedish kronor, an increase of four percent. However, EU sales decreased by 48 percent, from 138,000 to 72,000 Swedish kronor.

In the annual report for both Spelexperten and the subsidiary Leksakscity, the auditor notes that taxes and fees have not been paid on time.

Focus on Inventory

In the management report, management describes how they plan to continue operating the business during the coming year:

The focus going forward is on continued development of e-commerce, efficient inventory management, and adaptation of assortment and purchases to demand.

Having articles ready for delivery ties up capital and creates exposure to price changes in the market. This is an area that the board of directors monitors.

As the company holds a significant inventory, there is a risk of obsolescence and changes in the market value of inventory. The company therefore continuously monitors inventory levels, inventory turnover, and the need for write-downs.

Revenue Loss in Subsidiaries

The group structure includes, in addition to the parent company, the subsidiaries Speludo AB and Leksakscity Sverige AB, where the parent company owns 100 percent of the shares in both.

For Leksakscity, the report shows declining sales figures. In early 2025, a change took place in the board of directors with John Pettersson, Emma Rikewall and Mattias Gladh taking office.

For the 2025/2026 fiscal year, Leksakscity reports a turnover of 6.2 million Swedish kronor. This compares to 16 million Swedish kronor during the previous fiscal year, which however covered 15 months. Profit after financial items landed at minus 499,000 Swedish kronor.

The other subsidiary, Speludo AB, shows a strong percentage growth, albeit from low levels. During the fiscal year, the company's turnover doubled from 140,000 Swedish kronor to just under 280,000 Swedish kronor. However, the result remained at the same level as last year and landed at just over 5,000 Swedish kronor.

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Editorial Staff
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