Royal Design, which is part of Egmont Living Nordic, has had a couple of tough years with restructuring and reshuffling in the management team. But now it seems the chosen path is bearing fruit.
Revenue is jumping upwards and exceeding the dream threshold of one billion Swedish krona. From stagnating at just over 795 million krona during the previous year, net revenue is now soaring to nearly 1.05 billion krona for the full year 2025. This represents a sales increase of over 31 percent in just one year.
Behind the strong total figure lies a rapid advance in Europe. Revenue within the EU more than doubled during the year, a boost of nearly 110 percent, from 210 million krona to over 441 million krona.
Back in Sweden, the machinery is also chugging along with steady growth of nearly 10 percent, landing at 346.8 million krona. Sales to countries outside the EU, exports, however, slowed down marginally and fell by just over 4 percent.
At the same time, the year's result is turning around, with the cash register finally ringing with a profit of nearly 3.3 million krona, a clear improvement from previous red figures.
This bottom-line result is supported by the fact that the company received a group contribution of almost 57 million krona to balance the economy and cover investments and historical losses. Before the rescuing contribution, the company showed a loss of just over 53 million krona for 2025.
Smarter Logistics Machine
The rapid growth is partly explained by how management chose to rebuild the business from the ground up. An offensive move was made in the spring to create a common hub for all of the Nordic countries' deliveries.
As of April 1, 2025, an asset transfer regarding AndLight ApS was carried out, whereby the company acquired the business including warehouse and related assets. In connection with this, AndLight ApS' logistics operations were integrated into the company's existing warehouse structure, which strengthens the common Nordic platform and creates conditions for continued scalability, the company writes in its report.
The acquisition of the Danish lighting player appears to be working wonders for the subsidiary's profitability as well.
Figures from the parent company show that AndLight ApS is making a complete turnaround, from a loss of just over 2.6 million Danish krona in the previous year, to a profit of nearly 1.8 million Danish krona in 2025.
This type of consolidation has been a common thread. The focus has been sharply on building a machine where the boundaries between the different brands within the group are blurred in favor of a united front.
Physical Retreat for Digital Offensive
But the growth journey has also required sacrifices. Cutting costs has been a necessary evil to secure profitability in the future. The group has been forced to make strategic and conclusive decisions regarding its physical presence in order to fully switch over to tomorrow's e-commerce.
In November 2025, the company's physical store on Kungsgatan in Stockholm was closed, while the management of Rum21 was moved to Copenhagen to further strengthen coordination, knowledge sharing and the operational platform within the group.
This trial by fire is now paving the way for a more agile business. The changes cost money in the short term, but the board has its sights set on a streamlined organization.
Work to further develop and harmonize the common Nordic platform will continue in 2026 and into early 2027. The restructuring involves certain temporary costs related to integration and organizational development, but is also considered to create a more scalable, coordinated and efficient operational platform for the group's long-term development as part of Egmont Living Nordic.