At the end of November, the Danish chain will open the doors to its new store on Kungsgatan in Stockholm. The premises measure 310 square meters and are designed to offer a bright and inspiring environment where visitors can see and compare products for the baby's first time.
This establishment will be the company's fifth store in the Stockholm area.
Stockholm is an important market for us, and Kungsgatan is an important part of our store network. We know that many customers start their shopping journey in the city center and then continue it in one of our larger stores outside the city center, often during the weekend, says Carsten Larsson, Country Manager for Sweden at BabySam.
Through its location, the chain aims to capture customers when they are on the go. The concept is also based on seamlessly combining the physical presence with the company's e-commerce.
Kungsgatan gives us the opportunity to meet families in the middle of their everyday lives. We want to create a store that sparks curiosity, where customers can experience the products and get help from our knowledgeable staff, says Hedda Ottenstedt, Marketing Manager at BabySam.
Exactly which day in November the store will open is still not clear.