During the first quarter, spanning from May to July 2026, Vuxen Group’s net sales amounted to SEK 66.3 million. This represents a revenue increase of 27 percent compared to the same period last year. The Group’s gross margin increased to 61.2 percent from previous 58 percent. Operating profit also strengthened during the period, reaching SEK 8.6 million, which constitutes an increase of 86.6 percent.
According to the interim report, the improvement in margins is mainly driven by a higher proportion of sales from own brands and strategic purchasing work ahead of the summer marketing campaigns. Together with continued cost control, this results in a larger proportion of growth reaching the bottom line. At the end of July, liquid funds amounted to SEK 53.5 million.
We are starting the 2026/27 financial year in the same way we ended the previous one, with increased sales and improved profitability, comments CEO Tobias Fransson in the report.
Focus on Black Week
New marketing investments during the summer months are said to have had an effect and contributed to the quarter’s growth. The successes are distributed across the two main brands, with Vuxen accounting for a large part of the Swedish market while the WooMe platform drives volume outside of Sweden.
Now, the focus is on preparations for this year's most important sales period with Black Week and Christmas shopping, something we are tackling with good spirits. Our ambition is to take the effect of the summer marketing initiatives into the campaign period and build on last year's successes, says Tobias Fransson.