In his new role, he will lead the work of scaling up the company's e-commerce operations. The assignment includes managing the performance of digital channels and developing strategies to encourage existing customers to shop again.
The brand is reportedly in a phase where the focus is on reaching more countries without going through traditional retailers.
Samuel has a rare combination of knowledge in fashion and sports, backed by results in digital commerce and customer loyalty on a global scale. As we continue to grow internationally, our direct relationship with the women who wear Aim'n plays a bigger role than ever. We are pleased to welcome him to the team, says Robin Mostacero, CEO of Aim'n.
Steps in during the winter
The new manager will start his first working day on November 30th. He brings with him an international background in leading digital business development and marketing.
His previous career spans both the traditional fashion segment and the sportswear industry.
I look forward to joining Aim'n and becoming part of a brand that has built a relationship with its community. The company's growth to date has been rapid, driven by a clear product offering and a clear purpose. I want to help increase the pace in the next phase and continue to inspire people around the world to choose an active lifestyle, says Samuel Holst.