During the 2025 financial year, the company increased its net sales to just over SEK 6.2 million, representing a 105 percent increase compared to the previous year. Despite sales growth, the company reported a loss of approximately SEK 3.4 million. In the 2025 annual report, the auditor noted significant uncertainties regarding the company's ability to continue operations, stating that the company needed capital which was not yet secured.
Patented Technology and Industry Awards
The innovation behind the company's reels is a patented cast control system developed by the founders Sten-Thore and Patrik Zander. The technology aims to mechanically prevent tangles during casting fishing. The products have received international attention and were awarded the Best New Product award at the Efttex trade fair last year.
Difficulties with Financing
Despite establishing itself in the market, the financial situation ultimately became unsustainable. According to founder Patrik Zander, it has been challenging to attract the necessary capital to finance the continued development and sales of the products.
Difficult to accelerate when you simultaneously have to pull the handbrake, says Patrik Zander regarding the situation, while also pointing out that the products are appreciated and that there is demand in the market.
The business and the company's assets are now being handled by a bankruptcy administrator, and it is currently unclear what will happen to the company's patents and the remaining inventory.