Growth is explained by continued investment in marketing, logistics and digital development. The purpose has been to create a scalable platform for further expansion. In 2024, the company acquired the e-commerce business Lampan.se as an asset purchase from Lampan Uddevalla. In October of the same year, the e-commerce operations were moved to a new address in Växjö, while the physical store in Uddevalla remained to continue operating. Since the relaunch in Växjö, the company has continued to develop its range and customer offering.
Aiming for 200 million
Behind the company is CEO Jacob Croona, who has been involved in e-commerce since 2009. His investment in Lampan.se is said to have gotten off to a stable start, with a stated goal of taking the business to a turnover of 200 million Swedish krona in the future.
The vision with Lampan is to become the market leader in online lighting – by offering a carefully selected range, fast delivery and top-class customer service, explains Jacob Croona to Wikinggruppen.
Nordic and European expansion
In 2025, the year marked a period of strategic and geographical expansion for the company. According to the company's own information, the year involved a relaunch in the Nordic countries with improved logistics and an updated presence. In addition, the step was taken into the rest of Europe with the ambition to establish itself as a partner in lighting even outside Sweden's borders.
The company's management report shows that the market remains competitive. However, the company management assesses that completed investments, an efficient organization and the current market position create good conditions for continued sales growth with maintained profitability in the coming years.