Following a bidding process, the brand was acquired by an investor group, including investment company Uchu, for 5.7 million Swedish krona. The company's existing inventory was purchased separately for an additional 1.7 million Swedish krona. The new board of directors includes co-founder Max Schiller, chairman Mikael Schiller, Anders Boye, Ben Eliass, and Karl Lindman. In connection with the new ownership structure, a strategy change was announced, removing clothing collections from the assortment to instead focus resources on footwear.
The first annual report for the restarted company, Eytys Sthlm AB, has now been registered. The financial year extends from January 8th to December 31st, 2025. During this initial period, the company reported a net turnover of 4.2 million Swedish krona. However, operating profit landed at -6 million Swedish krona.
Cash in hand
Despite the negative result, the company shows strong equity of 81 percent. This is explained by the owners contributing capital in the form of shareholder contributions, which amounted to 19 million Swedish krona during the year.
The new brand rights were acquired in March 2025, which was the same month the company was registered under its current name and new distribution partnerships were established.
In June of the same year, the e-commerce platform was relaunched and in December the first physical store opened on Norrlandsgatan in Stockholm. The business had an average of approximately 4 employees during the financial year.
The board comments on the expected future development of the company:
The company is focusing on strengthening the brand and product offering, with growth in its own channels; e-commerce, store and selected retailers.