Lykos CEO and founder, Rickard Lyko, commented on the sales rate in a post on LinkedIn, comparing the e-commerce volumes with a physical store environment.
If we had sold them over the counter, 4,000 people would have needed to pass through the checkout in less than half an hour. That's over 130 boxes per minute. More than two per second, writes Rickard Lyko.
The product, marketed under the name Lyko Lovables The LeyGlow Kit, consisted of 16 selected beauty products. According to information from Leyla Aksoy’s social media, the total product value amounted to 5,559 Swedish krona, while the selling price was set at 899 krona. Leyla Aksoy runs one of Sweden's largest accounts focused on skincare with over 111,000 followers. The launch represents the second collaboration between the profile and the e-retailer.
The sale took place ahead of the e-retailer's upcoming autumn season. Rickard Lyko announces that the company will release this year's advent calendars on Friday, September 25th, and that they have introduced a pre-registration function for customers this year.