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Inretrn recruits Kristofer Hillhammar as new CPO after major investment

Kristofer Hillhammar (Press image)
To lead product development.

The after-sales platform Inretrn continues to expand its organization. Today it was announced that Kristofer Hillhammar will join as the new Chief Product Officer. He will therefore have the primary responsibility for the company's product strategy and continued development.

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Kristofer Hillhammar has around 20 years of experience in e-commerce and SaaS companies. He was involved in the startup of the e-commerce platform Jetshop, now known as Norce, and has since held leading roles within e-commerce technology, fintech and HR-tech.

Fredrik Hedblom, CEO of Inretrn, sees the recruitment as an important part of the company's next phase.

Kristofer combines long experience from e-commerce with a strong product perspective. He has been involved in building both companies and products in different phases and understands the technology as well as the business behind it. That experience will be important as we now take the next step in Inretrn's development, says Fredrik Hedblom.

Kristofer Hillhammar himself states that he looks forward to returning to the e-commerce sector and contributing to solving the problems related to profitability and sustainability in the industry.

I have missed the pulse of retail and e-commerce with a business that never closes and where technology is absolutely critical to the business. At the same time, it has become increasingly important for me to build products that actually make a difference, both for the profitability of companies and for the environment. Inretrn combines those two worlds in a way that feels very right for me, says Kristofer Hillhammar.

He will assume his new position on October 1st, and the recruitment is part of the expansion that began earlier this year. In the spring, Inretrn secured close to 100 million SEK from software investor Viking Growth with the aim of accelerating product development and international expansion in the Nordics and Europe.

Inretrn's platform aims to automate e-retailers' handling of returns, exchanges and complaints. Analyses from the spring showed that inadequate after-sales flows are estimated to cost Swedish retailers over seven billion kronor annually. The company's customers include Stadium, Nelly, Gina Tricot and Björn Borg.

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Editorial Staff
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