For the e-commerce retailer Tinybuddy, 2025 was a challenging year. Turnover decreased by almost 20 percent, landing at SEK 114.1 million compared to SEK 141.9 million the previous year. Operating profit simultaneously declined from SEK -792,893 to a loss of SEK -5.6 million.
The company states in its annual report that the decline in turnover was caused by external factors that affected the product and channel mix in the market. During the financial year, the workforce was reduced from 32 to 24 employees, which lowered personnel costs from SEK 10.2 million to SEK 9.6 million.
At the end of the year, short-term liabilities amounted to SEK 35.5 million, of which supplier liabilities accounted for SEK 22.6 million. To strengthen liquidity, the company received a guarantee amount of SEK 15 million after the balance sheet date.
Despite the economic headwinds, an unexpected announcement came in spring 2026.
The previously announced relocation of Tinybuddy's warehouse from Gävle to Stockholm was cancelled. In April, the e-commerce retailer's CEO Tim Jansson announced that operations would continue as usual and that the previous redundancies would be cancelled, saving 22 jobs.
Wholesaler Increases Profitability
For the subsidiary Pritax AB, which acts as a wholesaler and manufacturer for the Swedish pet trade, the economic development was mixed in 2025.
Turnover decreased by 18 percent to SEK 45.2 million, down from SEK 55 million previously. Despite this, operating profit improved by 158 percent, landing at SEK 2.2 million, up from SEK 843,089.
The average number of employees in the company was reduced from five to four, and total personnel costs amounted to SEK 2.6 million.
New CEO and Payment Claims with the Enforcement Authority
The results of the subsidiaries are published in light of the parent company Pet Pawr Group's full-year report.
The group, which has integrated e-commerce retailers and Norwegian PetXL in recent years, increased turnover to SEK 963 million but reported a loss of SEK 157 million. The previous sales target of SEK 1 billion has now been adjusted upwards to SEK 1.5 billion for the operation to achieve profitability.
At the end of April 2026, Christer Åberg left the position of CEO in the parent company. He was replaced by Martin Daniels as external CEO, who also stepped in as chairman of the boards of the subsidiaries during the summer. Tim Jansson remains CEO of Tinybuddy.
In the Enforcement Authority's Register
The group's companies have also been involved in cases with the Enforcement Authority for a total of just over SEK 2.7 million. Several of the creditors behind the claims are central players and suppliers in the e-commerce industry. These include payment provider Klarna Bank and logistics companies Postnord, DHL and Bring.