The Norwegian software provider is thus expanding into the Swedish market, covering the entire chain from product data all the way to after-sales. The deal is being carried out through the parent company New Normal Group.
Sweden is bigger on e-commerce than we are, and Stockholm gives us a taste of what awaits us further down the line in the USA, says Bård Farstad, founder and CEO of Crystallize.
Focus on Aftermarket
The Swedish company Hantera develops order management systems for online stores. Some of the company's e-commerce customers include Revolution Race and Didriksons.
We have spent the last three years collecting our experience from this industry into a scalable and flexible business platform. Now we are meeting the market with the support of a group of experienced company builders and a very competent team, says Kristoffer Lindvall, founder and CEO of Hantera.
Self-Financed Growth
The Norwegian player Crystallize is operated entirely without external venture capital, and the business is instead financed by its own revenues.
The company reports growth of 64 percent in the first half of 2026. Recurring annual revenues exceed 20 million Swedish krona. The existing customer base has increased its usage over the past year, resulting in a net revenue retention of 115 percent.
Not taking in money from outside forces you to build something that people actually want to pay for. The lack of external capital means that the product drives, not the investors, says Bård Farstad.
The Farstad brothers, who are behind the investment and the parent company, previously founded the company eZ Systems. That company was sold in 2019 for an amount estimated to have landed between 300 and 500 million Norwegian kroner.
Now, the office in Stockholm will be the next physical base in addition to the company's existing offices in Norwegian Skien and in the USA.