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Prepping boosts wholesaler – this is how much B2B player Jototoli is growing

The workforce is growing.

The interest in outdoor life and crisis preparedness maintains a firm grip on the market, which is reflected in the books of Jototoli.com. The B2B wholesaler, which supplies retailers with equipment from its warehouse in Malmö, has now summarized the broken fiscal year 2025/2026. The results show a clear increase in turnover and an increased operating profit of over 50 percent.

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The company, operated from Ekerö but with its warehouse in Malmö, sells exclusively to other businesses. Through its e-commerce platform, they offer equipment within freeze-dried food, water filters and communication to stores around the country.

The steady demand for these product categories is evident in the company's sales. From last year's turnover of 30 million Swedish krona, sales have now increased to 34.6 million Swedish krona.

Black figures and more employees

It is not only sales that are pointing upwards. Operating profit increased from last year's 615,809 Swedish krona to 936,279 Swedish krona.

The bottom line, the profit for the year, amounted to 683,114 Swedish krona. As volumes have increased, the company, founded in 2017 and led by CEO Tomas Lindahl, has hired more employees. During the year, the workforce grew from four to five employees.

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Editorial Staff
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