The extended fiscal year covers 16 months, from September 2024 to December 2025. The company's turnover amounted to SEK 82.8 million and operating profit totaled SEK 13 million, resulting in an operating margin of 15.7 percent.
As this is the first fiscal year for the new company, comparative figures from previous years are lacking. However, the result exceeds the owners' initial goal of reaching a zero result during the first year.
E-commerce and new logistics solutions
The Swedish-Danish ownership group initiated its venture with e-commerce and a few centrally managed stores. To meet customer expectations regarding e-commerce and short delivery times, a new warehouse was established in Stockholm.
In addition to sales in its own channels, the company has focused on growing through an expanded network of retailers. Today, the company has entered into partnerships with approximately 130 different actors. One of these is the e-commerce company Lyko, a collaboration that began in 2025 to complement its own channels and reach a new audience.
We are well-equipped for a stronger fourth quarter and will deliver double-digit growth in 2026, says Mark Hermann, one of the company's owners, to the website.
Omnichannel and Nordic expansion
In parallel with e-commerce, the physical presence is being expanded to strengthen the omnichannel experience. After the company also took over the rights for the Norwegian market, it now operates a total of 32 stores in Sweden, Norway and Denmark. The majority of these are operated by franchisees.
The company is now investing in new digital systems and infrastructure to future-proof the business. At the same time, the owners are actively looking for more store locations in cities such as Stockholm, Oslo and Copenhagen.
There is definitely room for 30 more stores when we have the right location and franchisees, says Mark Hermann.