The new store is located in the Helsinki Outlet shopping area in the Finnish capital. This makes it the brand's second physical store.
The assortment on the shelves will consist of training apparel from the company's previous seasons, now sold at lower outlet prices.
The launch is part of the parent company's work to gain market share in the Finnish market.
Finland is one of ICIW's most important markets. Following a successful opening of our brand store in Helsinki, the opening of an outlet store is a natural part of our growth strategy and a way to further strengthen our presence in Finland,” says Paul Fischbein, CEO of RVRC Holding.
New Owners and Increasing Profits
In early July, Revolution Race announced that it was acquiring ICIW. The purchase price landed at 700 million Swedish krona.
Regarding the company's financial development, ICIW reported a turnover of 370 million Swedish krona in 2025. This represents an increase of 13 percent compared to last year's turnover of 328 million Swedish krona. At the same time, operating profit grew to 43 million Swedish krona, an increase of 16 percent from the 37 million Swedish krona reported the previous year.