The turnover for Adlibris AB amounted to nearly SEK 2 billion in 2025, an increase of 7.4 percent from SEK 1.8 billion the previous year. However, despite the higher turnover, operating profit fell sharply to SEK -54.8 million, compared to SEK 1.4 million in 2024.
The figures reflect a challenging year where a major investment in logistics temporarily hindered operations.
Warehouse issues that cost millions
In 2025, Adlibris made its largest investments ever in the form of a new automated Autostore solution in the warehouse in Morgongåva and a new business system. The transition led to extended delivery times for customers during the second and third quarters.
As a result, consumer sales via e-commerce in Sweden, Norway and Finland decreased by 11 percent during the year. At the same time, distribution costs increased as the company was forced to send more partial deliveries and adjust staffing levels in logistics.
It was not until the fourth quarter that the logistics flow stabilized and Christmas shopping could be carried out as planned.
A bright spot in the report was sales to the Swedish public sector via e-commerce, which increased by 34 percent after won procurements and increased state grants for the purchase of literature for schools.
Major changes in the Nordics
The economic challenges explain the strategic decisions that followed one another in the spring of 2026. After the Norwegian subsidiary Adlibris AS weighed down the results, a write-down of the share value of SEK 24 million was made in the 2025 annual accounts. Shortly thereafter, the decision was made to completely leave the Norwegian consumer market and close the Norwegian online store.
The closure of the Norwegian e-commerce business came after 19 years of presence in the country. Adlibris CEO Ola Toresten recently commented on the decision and the background to the closure of the online store:
The background to the decision is challenges with profitability in the Norwegian market. At the same time, we would like to extend a warm thank you to both Norwegian publishers, partners and all customers in Norway for a good collaboration over many years, said Ola Toresten in a previous interview.
The decision in Norway was not the only streamlining. In March 2026, the company also announced that the subsidiary Campusbokhandeln would close all of its ten physical stores in Sweden to become a pure e-commerce business.
New platform and acquisition in Finland
To turn around the trend, management has tweaked the technology. The entire e-commerce platform was rebuilt in five months from scratch using independent modules.
Technical Director Magnus Nyström explained in an interview with Ehnadel.se that the key to the rapid change lay in integrating the external partners into the own project team from day one:
The crucial choice we made early on was to treat our external partners as just partners in a joint project rather than as suppliers of an order. That created a common vision, a shared responsibility and a willingness to solve problems together that would have been impossible to procure, he said.
While the online store in Norway was closed and the Swedish Campus stores were shut down, Adlibris took a new step in Finland. At the turn of the year, an agreement was reached to acquire the physical bookstore chain Akateeminen Kirjakauppa Oy from Bonnier Books, which broadens its presence in the Finnish market.