According to Wolt, an increasing number of people are purchasing beauty products via delivery apps. Products such as skincare, haircare, and makeup have become part of everyday purchases. To respond to this trend, over 72,000 articles from Lyko are now being launched on Wolt’s platform. The collaboration includes flagship stores in Stockholm, Oslo, and Helsinki.
For more than eighteen years, we have evolved by listening to our customers and adapting to how they want to discover and shop for beauty. Customer behavior is always our starting point. When expectations move towards greater convenience and faster delivery, a partnership with Wolt is a natural step. It allows us to meet customers where they are and deliver the products they want, when they want them, throughout the Nordics,” says Rickard Lyko, CEO of Lyko.
A rapidly growing category
According to Wolt’s statistics, customers in the Nordic countries place an order related to beauty approximately once a month. Many also use the platform’s gifting feature, where beauty items have become a common alternative.
As of July this year, the platform had facilitated over 2.5 million orders of these types of goods globally.
Consumers are increasingly expecting convenience throughout the entire purchase journey. We are seeing strong demand for beauty and hygiene products on Wolt, and through the collaboration with Lyko, we can make one of Sweden’s and Northern Europe’s leading beauty players accessible to even more customers. This is another step in making Wolt a place where people can access the products they need in everyday life,” says Linda Fors, Country Manager Sweden at Wolt.