Previously, Sellpy’s customers have had to order packaging digitally. But with a presence in the two service chains, the company wants to capture private individuals on the go.
We want to make it as easy as possible to give things a new life. By offering our bags at Pressbyrån and 7-Eleven, more people can take the step to declutter their homes precisely when the motivation is there. This is an important step in our work to make second hand the obvious first choice,” says Viktor Höök, Nordic CEO of Sellpy.
For Reitan Convenience Sverige, the group that operates the stores, Sellpy’s bags represent a new commercial addition. The company sees the launch as an adaptation to new customer behaviors in urban environments.
We want our stores to be more than just a place where people shop on the go. Through the collaboration with Sellpy, we can offer a service that makes it easier for our customers to make circular choices in everyday life. It feels both relevant and valuable,” says Marie Wedin, Commercial Director.
Development and AI
The launch in stores follows an active year for Sellpy. Earlier in 2026, the company integrated Instabees parcel lockers into the checkout and launched a new image search function with AI in its app.
In addition, the platform recently opened up to an external player when Beyond Retro took a place in the range.
But alongside the development, all expansion costs money.
According to the company’s latest annual report, revenue increased by 27 percent to 2 billion Swedish krona, compared to 1.6 billion Swedish krona the previous year. At the same time, operating profit declined. The loss increased by just over 100 percent and landed at minus 165.5 million Swedish krona, down from minus 79 million Swedish krona the previous year.
READ ALSO: Sellpy exceeds 2 billion – loss grows
To finance new automation solutions in the warehouse, the major owner H&M has supported the business through a loan of 50 million Swedish krona, as well as by converting a credit into a loan of 94.9 million Swedish krona.