Ehandel.se previously highlighted the online store's figures, and now the recent annual report confirms the result. In 2025, turnover increased by 62 percent to SEK 67.3 million. This compares to SEK 41.4 million the year before.
At the same time, operating profit is moving towards the break-even point. The loss decreased by 79 percent, from SEK 3.5 million in 2024 to minus SEK 733,343 in 2025.
Building for the future
To manage expansion into the European market, the online store has expanded its organization. In addition to recruiting a CFO, management has invested resources in internal processes and system support.
The aim is to create a more scalable operation that can handle increased load as more customers find their way to the checkout. This is the next step in the work that the CEO mentioned earlier, where the focus has shifted from volume alone to logistics and operational efficiency.
Sights set on profit
The previous efforts to localize the range and establish relationships with international freight companies now form the basis of everyday operations. With the new infrastructure in place, the business is entering the new year with a clear goal.
The development at the beginning of 2026 is still strong and in line with the company's forecasts. The company sees a clear margin improvement as volume increases and assesses that profitability will be achieved during the year, according to the annual report.
In connection with this, the board adds that they view the company's continued path forward in the coming year positively.