Influencer-praised brand – decreased turnover and profit turns to loss

The profit increase was erased.

A year ago, the e-commerce company Bounir celebrated a long-awaited turnaround, where sales once again reached one million and the result showed black figures. But the joy was short-lived. During the 2025 financial year, the company lost momentum again, and last year's profit has now turned into a new loss.

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After a 2024 where Bounir AB managed to increase turnover to 1 million Swedish kronor, the figures are now once again pointing downwards. In 2025, turnover landed at 960,300 kronor. This corresponds to a decrease of 9 percent compared to the previous year. The change is even more noticeable on the bottom line.

Operating profit, which showed a profit of around 139,500 kronor last year, plummeted in 2025 to minus 320,450 kronor. The result after financial items landed in turn at minus 325,300 kronor.

Editorial Staff