The new app is designed as a control panel for users who engage in more frequent sales, whether it's a side hustle or a small business. The service synchronizes with the seller's existing Marketplace account, meaning current listings, messages, and sales history are automatically transferred.
AI Support and Unified Inbox
The app brings together several new features to streamline the sales process. Meta’s AI tools can automatically generate headlines, descriptions, and price suggestions based on product images, while also supporting mass listing of items. Sellers receive a unified view for inventory management and an integrated inbox where customer messages are sorted by specific product. Additionally, the app provides performance data on views, clicks, and conversations as a basis for pricing and inventory optimization.
The company states that it will continue to be possible to sell items directly through the regular Facebook app, and that "Seller" should primarily be seen as a complement for those with higher volumes.
In the first phase, the app has been made available in the App Store for iOS users in the USA. Testing of a web-based version and an Android application is underway. At the same time, Meta is rolling out the “Facebook Verified” feature for Marketplace, which is a free badge based on a selfie verification to confirm that a real person is behind the profile.
A Time of Change for Marketplace
The launch of the seller app comes during a period of several changes for Meta’s marketplace, which today reports around 430 million listed items globally each month.
While Meta in the USA is now focusing on its own, more professional tools to compete with players like eBay, developments in Europe have recently been marked by EU competition law. As Ehandel.se previously reported Meta was forced at the end of last year to open up its platform to external partners to avoid sanctions regarding hindered competition. This led in the Nordic region to an integration with Tradera, where private Swedish listings are now mirrored directly in Facebook’s feed.
By now complementing the platform with a dedicated seller app and verification tools, Meta is taking the next step in systematizing trade and attracting a more professional seller base to its marketplace.