Net sales for the second quarter amounted to SEK 173.9 million, an increase of 15.6 percent compared to the same period last year (150.5). Organic growth was 15.8 percent. Operating profit (EBIT) amounted to SEK 20.5 million (7.1), and the operating margin strengthened from 4.7 percent to 11.8 percent. The gross margin also improved, landing at 67.1 percent (62.5).
We delivered a second quarter with strong growth and improved profitability, comments CEO Ebba Ljungerud.
Growth is said to be driven by an increase in both volume and value per transaction. The number of orders increased by 4.1 percent to 77,000, while the average order value increased by 9.9 percent to SEK 3,115. According to the report, growth was noted in all regions, with the largest increase in the DACH region (30.7 percent) followed by the Nordics (15.4 percent).
The growth in the quarter was driven by both more orders and a higher average order value. This is positive and reflects both good demand and continued development in offer and assortment mix, continues Ebba Ljungerud.
The company also highlights the development within the e-commerce market, with a specific focus on how artificial intelligence affects digital marketing and search behavior.
Our environment continues to change rapidly, not least within e-commerce, digital marketing and search. The AI transformation continues, and we are continuing to adapt Rugvista to a landscape where visibility is increasingly about being a brand and having a product range that both customers and AI-based services can understand, trust and highlight, explains Ljungerud.
In total, the quarter is summarized with several underlying key figures, such as website visits and customer satisfaction, remaining at stable levels.
In summary, we are pleased to deliver a good quarter with strong growth, improved profitability and continued positive development in the business, concludes Ebba Ljungerud.