In 2025, Postery’s net sales amounted to 39.5 million Swedish krona. This represents a noticeable decline compared to 2024, when sales reached 56.4 million krona. This means the company has lost almost 30 percent of its revenue in one year. Looking further back in time, previous surveys by Ehandel.se show that the company remained stable around 57 million krona in both 2022 and 2023.
Profit after financial items landed at -1.2 million krona for 2025. However, this is an improvement over the previous year, when the corresponding figure was -1.9 million krona.
Staff Reductions
The weak development has left a deep mark on the company's finances. In the administration report, management describes how the market situation has affected operations:
The company operated in a continued challenging market during the financial year, characterized by an uncertain global situation and higher interest rates that have put pressure on consumer spending.
To meet the challenges, Postery has implemented savings and shifted focus from growth to profitability. This has included reducing the workforce. In 2025, the company had an average of 6 employees, compared to 10 employees in 2024 and 20 employees in 2023.
During the financial year, as of August 31, 2025, a control balance sheet was prepared as the equity fell below half of the registered share capital. However, a second control balance sheet was prepared after the balance sheet date, as of March 31, 2026, which shows that the equity has been fully restored.
Continued Liquidity Problems
Despite the restored capital, the situation ahead remains strained. The audit report from Grant Thornton points to a significant uncertainty factor regarding the company's ability to continue operating, as short-term liabilities exceed short-term receivables by just over 19.4 million krona.
The company comments on the situation in the annual report:
There are continued liquidity problems and the company is actively working to increase revenue, improve liquidity and reduce costs. As previously mentioned, the focus has shifted to profitability rather than growth, and the company has great confidence in continued operations.
In our latest major survey of poster sites, sorted by turnover, Postery ranked third in Sweden – only beaten by the giants Desenio and BGA.