The recently finalized annual report for the 2025 fiscal year shows that growth continues. Lensway Group AB reports a net turnover of just over SEK 905 million. This marks an increase compared to the previous year, when turnover amounted to SEK 813 million.
Operating profit for 2025 landed at SEK 72.5 million, which is in line with the 2024 result of SEK 72 million.
The annual report’s management discussion and analysis summarizes this year’s strategic efforts:
The company has focused on customer satisfaction during the year with several successful initiatives in the area. Furthermore, work to improve efficiency continues throughout the company with the aim of maintaining positive results, as well as expanded cooperation within the group in both sales and logistics.
The company’s stated focus going forward is to continue growing in the Nordic markets, with particular efforts to strengthen its presence and gain market share in Denmark.
The company’s CEO, Lisa de Paula, has previously emphasized that the industry is moving towards an increased demand for a completely frictionless digital customer journey. During the past year, Lensway is said to have invested around SEK 7 million in various internal development projects that "are expected to increase future sales".
To meet consumer expectations for speed and relevance, technologies such as generative AI are highlighted as a central tool. This is expected to be used, among other things, to develop virtual try-ons, personalized recommendations and more efficient real-time customer service.