The core company behind 24.se increased its net turnover to SEK 217.1 million, compared to SEK 212.6 million the previous year. Operating profit simultaneously rose to just over SEK 8.1 million, up from SEK 7.2 million in 2024. The year's profit amounted to SEK 5.7 million, and the board proposes a dividend of SEK 5.5 million.
To manage growth, the company has focused heavily on automation and AI solutions during the year. In the administration report, management describes the effect of the investments:
Through the use of AI support, the company has streamlined work with product texts, attributes, categorization and keyword structure, which has led to a larger assortment, improved data quality, increased visibility in digital channels and reduced manual work.
The e-commerce company is also implementing a strategic change in the supply chain. During the year, it has increasingly begun to bring in suppliers' ranges into its own warehouse before sales to end customers. This contrasts with pure dropshipping models from third countries, which the company considers an advantage in relation to the EU's stricter customs and duty regulations for packages from outside the union. The change is expected to create better control over the supply chain and ensure shorter delivery times.
Sister company 24 i Norden AB, whose main market is Norway, also reports positive figures for the year. After a slight decline in 2024, net turnover increased in 2025 to SEK 42.3 million. Operating profit strengthened to just over SEK 3 million, a significant increase from last year's SEK -63,000.
Regarding the overall market situation, management states that the year has been characterized by a challenging downturn, but they believe that 2026 may bring improvements provided that the external environment stabilizes.
The Swedish downturn has continued to have a clear grip in 2025, but the assessment is that a turnaround may occur in 2026 if inflation, interest rates and geopolitical developments allow it, the company writes.