According to the company, the purpose of the capital raise is to complete acquisitions of e-commerce businesses. The focus is on companies with a turnover of under 100 million SEK that have struggled with growth and profitability in recent years. The plan is to integrate these companies into Buyersclub's existing platform.
By moving the acquisitions into the company's own infrastructure for technology, warehousing, logistics, AI support and supplier flows, the company believes it can reduce costs and improve key figures in the acquired businesses.
New Warehouse
The issue is secured to 80 percent, corresponding to 24 million SEK, through subscription commitments at a subscription price of 6.05 SEK per share.
The largest single subscription commitment, of 20 million SEK, comes from the external investor Elcykelpunkten Stockholm AB. This is happening in connection with Buyersclub taking over Elcykelpunkten's previous warehouse premises in Västerås. The agreement also includes a one-time payment of approximately 10.5 million SEK from Elcykelpunkten to Buyersclub, which will primarily be used to cover the deposit fee for the new lease agreement. The remaining subscription commitments come from existing shareholders.
Distribution of Capital
Upon full subscription, the net proceeds are estimated to amount to approximately 29 million SEK after issue costs. The capital is planned to be distributed as follows:
- 60 percent: Financing of the planned acquisition agenda.
- 20 percent: Establishment of the new warehouse and investments in logistics capacity.
- 20 percent: Strengthening of working capital.
Expansion of Business Model
CEO Emil Henriksson states that the company now has the infrastructure in place to handle an expansion:
Over the past few years, we have built a technical platform and e-commerce engine with high capacity – and we have demonstrated scalability. We see a unique opportunity to broaden our platform to new verticals and business models – through more storefronts, through our communicated B2B offering and through an active but disciplined acquisition agenda where our technology, logistics and operational capacity can create value.
Earlier this summer, Sweden Buyersclub announced that they are launching a B2B business area where external e-commerce companies are offered to license parts of the company's technology as a SaaS service. The new acquisition strategy is therefore a further step in leveraging the in-house developed technology.
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The company also announces that it maintains its previous financial targets for 2026, which include a turnover of 150–200 million SEK with an EBITDA result of 8–12 million SEK.