Geggamojas co-founder Sara Sidenbladh confirms that the company has been in dialogue with several strategic partners this spring to support the company's continued expansion. Founders Sara Sidenbladh and Anna Rietz remain the majority owners of the company.
It feels very exciting. Joel has extensive experience in building companies and brands, and we believe he will contribute with much more than capital. Getting in an entrepreneur who shares our long-term vision for growth feels very valuable, says Sara Sidenbladh to Ehandel.se.
Joel Löwenberg states that he is entering as one of the smaller investors in the round. He describes the investment as an opportunity to gain new perspectives on e-commerce.
Overall, Geggamoja is for me a partly selfish learning journey. It is within e-commerce, but different enough from Gymkompaniet for me to get a completely different perspective on certain issues than I have at the moment, comments Joel Löwenberg on LinkedIn.
Turned to Profit
Geggamoja has undergone stable financial development in recent years. After investing in the organization and systems in 2022, the company turned to profit in 2024 with maintained turnover. The positive trend has continued over the past year, driven by increased market shares.
We are in an exciting phase where we are growing both in Sweden and internationally. Over the past year, turnover has increased from 33 to 37 million SEK, while we continue to expand into new markets and sales channels, says Sara Sidenbladh.
From Fire to Europe
Geggamoja was originally founded by sisters Sara Sidenbladh and Anna Rietz, where their mother initially sewed the first collections. The company has previously demonstrated operational resilience; in 2022 the company's headquarters burned down to the ground, but the e-commerce retailer managed to increase turnover to nearly 29 million SEK in the same year.
The company has recently established several notable brand collaborations with, among others, Pippi Longstocking and Pettson and Findus. It is precisely the combination of these collaborations and the company's international growth rate that has captured Joel Löwenberg's interest.
They are on an interesting journey towards Europe at the moment with a fairly strong launch rate which is exciting and which I would like to learn more about as I also want to go to Europe in the future, concludes Joel Löwenberg.