The Group's net turnover for the period May 2025 to April 2026 amounted to SEK 245.7 million. This corresponds to a turnover increase of 14.3 percent compared to the previous year, when turnover amounted to SEK 214.9 million. At the same time, operating profit (EBITDA) almost doubled, with an increase of over 91 percent to SEK 23.1 million.
Strategic E-commerce Focus Behind the Improvement
The positive development is primarily explained by a strategic decision early in the financial year to streamline operations. Resources have been concentrated on e-commerce within sexual health, a segment that now accounts for approximately 90 percent of the company's total turnover. The company operates online stores under established domains in several Nordic countries and states that its own brands are taking an increasing share of total sales.
Investments in digital IT systems and logistics are also said to be a contributing factor to the stability. All e-commerce logistics are handled in the company's own warehouse in Torup, Halland. During the year, the logistics organization has handled increased order volumes without affecting delivery times to customers.
Vuxen Group's CEO, Tobias Fransson, comments on the outcome in the report:
The structural improvements in the business, from marketing to logistics, are now clearly visible in the results.
Customer Acquisition During Black Week Had an Effect in Q4
During the fourth and final quarter (February to April 2026), the e-commerce group's turnover amounted to SEK 55.8 million. This corresponds to a growth of 23.1 percent compared to the same period last year. The result (EBITDA) for the quarter amounted to SEK 6.1 million. According to the company, customers recruited digitally during, among other things, Black Week continued to shop in the spring, which gave the business sustained momentum.
New Dividend and International Expansion
With a strengthened operating cash flow, which amounted to SEK 19.4 million for the full year, the Board of Directors has decided to activate its new dividend policy. For the financial year 2025/2026, an ordinary dividend of SEK 0.60 per share is proposed. In addition, an extra dividend of SEK 0.40 per share is also proposed.
Looking ahead, the focus is on continuing to build the international e-commerce presence.