The delivery platform Wolt continues its transformation from primarily delivering restaurant food to including groceries, pharmacy products, and retail. On Thursday, two new retailer collaborations were announced.
In mid-May Power and Wolt initiated a pilot project for fast delivery within an hour at seven selected warehouses in Sweden. Following positive results from the test phase, the collaboration is now being expanded into a permanent, Nordic rollout covering company-owned stores in Sweden, Norway, Denmark and Finland.
In Sweden, the initiative has thus been scaled up from the pilot's seven stores to now encompass all of Power's own warehouses in the country. In Norway and Denmark, the rollout is expected to be fully completed during the summer.
The pilot has shown us that people want their goods quickly. A pure online store cannot deliver within an hour, but we have the opportunity to do so. We have the stores, Wolt has the logistics solution, and together we get the electronics to the customers, says Johannes Ittelin-Brynildsen, Nordic Marketing Manager at Power.
The service covers smaller products and accessories from the range, while heavier goods such as appliances are excluded. According to the companies, the service has proven popular with both private and corporate customers, the latter often using it to quickly obtain work equipment such as monitors and printers for the office.
Aims for 40 Stores Before Year-End
Parallel to the Nordic electronics initiative, Wolt is broadening its range within Swedish convenience. 48 of Pressbyråns stores are already available on the platform, and now the sister chain within the Reitan Group, 7-Eleven, is also joining.
Initially, 7-Eleven will be launched via Wolt in Stockholm, where the chain has a large store network. The goal is to gradually expand to more cities where both players are represented, with the ambition to reach around 40 connected stores before the end of the year.
Through the collaboration with Wolt, we can now combine 7-Eleven's generous opening hours with fast home delivery of everything from fresh coffee and pastries to dishes. This makes us even more accessible, regardless of when and where the customer needs us, says Daniel Lindahl, Sales Director at Reitan Convenience Sweden.
Linda Fors, Country Manager for Wolt Sweden, sees the agreement as a strategic piece of the puzzle to increase relevance in customers' everyday lives.
This is a natural next step in our focus on retail and convenience. We see that customers are increasingly using Wolt for more than lunch and dinner. They want to be able to order what they need when the need arises, and 7-Eleven fits very well into that, says Linda Fors.