Esko Österbacka comes most recently from the role of CFO at Nordic Garden Group, which operates companies such as Blomsterlandet and Plantehallen. He has over 25 years of experience in finance and economics and has previously held similar positions at e-commerce retailer Bubbleroom and Embellence Group.
I hope to contribute both structure and business focus to strengthen the company's profitability and growth, says Esko Österbacka.
Kappahl Group CEO Elisabeth Peregi says in a statement that the new CFO will be an important addition.
He has solid experience as a CFO in both retail and growth companies and a strong ability to combine strategic thinking with operational implementation, comments Elisabeth Peregi.
Another Executive Change This Week
The recruitment of Esko Österbacka is announced shortly after the news that Kappahl is also changing the head of the Swedish market. Yesterday Ehandel.se reported that Cecilia Ottosson from Lindex has been recruited as the new Country Retail Manager for Sweden, starting in September 2026.
Both key individuals will join the group during a period where Kappahl is implementing changes to its sales channels and brand concepts.