The company's CEO, Leo Ageman, confirms that digital reach is a central part of the business model. In a social media post earlier this year, he shared the sales volume for the past year and how the company plans to strengthen the organization:
153,164 bottles sold. Not bad for the second year of operation. Now we’re scaling up.
In connection with this, he announced that the company is looking for new personnel to manage content creation and external creators, with the aim of building on the reach achieved.
We have built @oneboldchemist.se to 120,000+ followers on TikTok by creating content people actually want to see, and that also sells, writes Leo Ageman.
Financial Growth and Increased Results
The growing sales volume has left its mark on the company's financial reporting. During the fiscal year 2025, Revenite AB's net sales amounted to just over 35.9 million SEK, a clear increase from the previous year's 8.9 million SEK. Operating profit also shows an increase, landing at close to 8 million SEK, compared to 1.2 million SEK for 2024.
In the annual report, the board summarizes the year:
During 2025, the company has had a very strong development and established itself as a growing player in the perfume market.
Regarding the company's strategic direction during the year, the following is noted:
Following the successful launch in 2024, the focus during the year has been on scaling up operations, streamlining existing sales channels and broadening the customer base.
To manage the volume increase, the management report states that the company has made necessary investments in organization, production and logistics. The focus going forward is now on building brand awareness, developing the product portfolio and expanding, both domestically and internationally.
USA Close to Becoming the Largest Market
That the international expansion is already bearing fruit was recently confirmed. In a post from mid-June, the CEO states that the company's new international Tiktok account generated over 33 million organic views during May.
Most viewed account on all of #fragrancetok in May. It’s the first month the @one.bold.chemist account is live, writes Leo Ageman.
The growth on social media has had a direct effect on sales abroad. According to Leo Ageman, the USA has now grown to become the company's second largest market, and the figures indicate that the country will soon overtake Sweden as the single largest market. To maintain the momentum of the expansion, the company announces that they are now expanding the team with a strategist specifically focused on the American market.