During the period of May 22nd to June 22nd this year, almost 12,000 football trading cards were sold on Tradera. This corresponds to a sales increase of 82 percent compared to the same period in 2025. According to the company, the 18–24 age group is primarily responsible for the fastest growth, although the market as a whole is dominated by male buyers. Players such as Lamine Yamal, Erling Haaland and Swedish player Viktor Gyökeres are among the most sought-after motifs at the moment.
However, historical football cards still account for the highest final prices. The most expensive football card sold on the platform to date is Pelé's 1958 World Cup card, which was auctioned for SEK 316,500.
We have become accustomed to Pokémon driving the development of the collector's card market, but right now we are seeing an unusually strong interest in football cards," says Sofia Hagelin, Communications Manager at Tradera.
New Price Record For Pokémon
Although football cards are currently showing a rapid percentage growth, Pokémon continues to generate significant turnover. Earlier in June, a new sales record was set for the category when an unopened "Pokémon EX Unseen Forces Booster Box" from 2005 was sold for SEK 649,687. The deal was completed between a Swedish seller and a Danish collector.
This sale thus breaks the platform's previous price record for Pokémon from 2021, which was SEK 450,000.
It shows how strong the demand is for truly rare and well-preserved collectibles," comments Sofia Hagelin.
Part Of A Broader Nostalgic Trend
The development within collector's cards follows a broader pattern on the second-hand market where older entertainment products attract an increasingly affluent purchasing group.
As Ehandel.se previously reported, used computer and video games, for example, generated SEK 176 million on the platform in 2025. This trend has also continued this year, with a registered sales increase of over 30 percent for retro games during April 2026. This development is said to be primarily driven by 90s kids who are now returning to previous console generations.