Jewellery company Vanbruun AB has finalized its annual report for the financial year 2025. The company's net turnover reached SEK 218.8 million, an increase compared to SEK 179.8 million in the previous year.
Profit after financial items amounted to SEK 32.2 million, a level comparable to the previous year's result of SEK 32.4 million. Last year, the company communicated a goal of reaching SEK 250 million in turnover for 2025. Although this figure was not fully achieved, the new annual report shows continued sales growth.
According to the annual report, the company expanded into two new markets during the financial year: the Netherlands and France. After the end of the financial year, operational activities in the French market have also commenced in connection with the opening of a new showroom.
Fewer People Enter Marriage
In the management report, the board states that the future prospects are assessed as positive, with continued growth opportunities through geographical expansion in a global market. At the same time, industry-specific challenges are highlighted. The board is aware that the customer base within the wedding and engagement market is gradually decreasing. This is stated to be due to both demographic changes and the proportion of the population entering into marriage decreasing. This development means that Vanbruun, in its existing markets, needs to increasingly focus on taking market share from competitors rather than relying on organic market growth.
However, the company writes that its size, agility and ability to quickly adapt to market conditions constitute a competitive advantage in meeting these challenges.
Furthermore, it appears that a dividend of SEK 24 million is proposed to the shareholders of Vanbruun AB. The parent company, Vanbruun Holding AB, reports a profit after financial items of SEK 23.2 million for the same period.