Since its inception, the company has focused on selling pre-owned luxury goods online to customers throughout Europe. Earlier this year, the company, led by CEO Daniel Tidebrink, took the step into physical retail with a new store in the Mood shopping mall in Stockholm.
Now, the annual report for 2025 has arrived, and it shows that the expansion is clearly reflected in the accounts.
Strong Growth on the Top Line
Revenue for 2025 amounted to 148.4 million SEK, an increase of 47 percent compared to 2024. During the year, investments were made to prepare the company for the future.
According to the annual report, funds have been allocated to new systems, processes and the company's organization, as well as to the establishment of physical retail. This is done with the aim of creating the right conditions to be able to scale up operations at a faster pace.
As a natural step in the expansion, the number of employees has also grown from 8 to 12 on average.
Maintains Profitability
Despite the costs of the physical store and organizational growth, the company manages to remain in the black. Operating profit for the year was 2.5 million SEK. The same figure last year was just under 2 million SEK. Profit after financial items amounted to 1.2 million SEK for 2025, compared to 2 million SEK the previous year.
The year has therefore involved a balancing act between investing for the future and preserving profitability in the core business.