The goal of the new workspace is more than just setting up more desks. The fundamental idea is to gather the entire workforce in an environment that breathes the company's identity, thereby driving product development forward with a focus on design, function and accessibility. It is about capturing the creative energy that arises when colleagues interact with each other in the same room, instead of via screens.
The building has the capacity to eventually house approximately 120 employees.
We strongly believe in the power of working closely together. It is in the meeting of people that the best ideas arise. With our new office, we are creating an environment where we can continue to challenge, develop and make a difference together," says Niklas Najafi Kristensen, CEO of Najell.
The company has transformed a 122-year-old building on Stora Algatan in the heart of Lund's cultural district, originally designed by architect Oscar Hägg at the beginning of the last century, into a modern workplace.
Economic Tailwind
The new establishment in Lund comes at a time when the company has shown for a long time that it can grow, regardless of external circumstances such as historically low birth rates.
Just last summer the company reported a sales increase of 40 percent. At the same time, the brand has established subsidiaries in countries such as Denmark, Norway and the USA, and opened its own physical flagship stores to get closer to the end consumer.
The growth journey is also clearly visible in the company's financial statements. According to the annual report for 2024, sales increased by 68 percent and reached SEK 146.5 million. Profitability also followed upwards, with operating profit amounting to SEK 16.3 million.
The investment in central Lund is another piece of the puzzle in the work of shaping the brand for the future.
By gathering expertise in one place, from product design and marketing to sales and logistics, the company management hopes to maintain the strong team spirit that has brought them to where they are today.
Together, we have created something that truly represents Najell – an environment where we can grow, think bigger and continue to create products that give parents the freedom to live life their way," concludes Niklas Najafi Kristensen.