By Sofia Wistam, which was started in 2018, sells products via its online store, a physical store in Stockholm and through selected retailers.
The latest annual accounts for the financial year 2025 show that the company's turnover landed at SEK 14.3 million, an increase of 25 percent compared to the previous year. Operating profit amounted to SEK 1.4 million at the same time, compared to SEK 1.1 million the year before.
Jewellery With A Message
The company's business idea is based on selling products that have a specific meaning for the consumer. Sofia Wistam designs the range herself and has developed the concept based on her own experiences.
The brand offers products in silver and gold-plated brass. The design is done in collaboration with Swedish silversmiths, while production is located in production facilities in Spain and Thailand.
Sofia Wistam shares the operation of the company with her husband Magnus Wistam, who holds the position of CEO. He has previous experience from other Swedish players in the same industry, including Efva Attling and Engelbert Juveler.